PackIt is the smartest and simplest way to keep food and drinks cool anywhere. It's a foldable, FREEZABLE bag that works just like a refrigerator on the go, continually chilling items for hours.

The secret is a special freezable gel built into the walls of the bag. Simply store the entire bag in the freezer overnight. Once the bag is frozen, its walls generate waves of cold air that chill your food and drinks from all sides. No ice packs needed. Ever!

The original that started it all. Packit’s best selling lunch cooler has helped millions of families take safe, healthy meals everywhere without the need for burdensome ice packs.

• Gel-lined walls chill a meal and a 340ml drinks for hours (depending on external temperatures)

• Folds flat and freezes overnight (12 hours)

• Zip closure locks in cool, dry air

• Made from nontoxic poly canvas: food safe waterproof lining

• PVC, BPA, phthalate and lead free

• Dimensions - Open: H25.4 x W21.6 x D12.7cm